Did you know that every AI search—whether on ChatGPT, Gemini, or Deepseek—uses a significant amount of water to cool the powerful data centers behind them?
Artificial intelligence is revolutionizing our world, powering everything from chatbots like ChatGPT to complex scientific research. But behind the convenience and innovation lies a hidden cost—massive data centers that consume huge amounts of energy and water. As more people use AI every day, it becomes critical to understand exactly what these systems require and the environmental consequences of keeping them running.
At the heart of these AI systems are powerful supercomputers that train models like GPT-4. These systems require not only high-performance hardware but also enormous quantities of water to cool the equipment and manage the heat generated during both training and everyday operation. In this article, we’ll break down the ins and outs of AI’s resource consumption, compare it to everyday activities, and look at what companies are doing to balance innovation with sustainability.
Understanding how much water and energy AI consumes isn’t just about numbers—it’s about knowing where we can improve, how we can make technology greener, and how to ensure that the digital future is sustainable for everyone.
From Data Centers to Cooling Systems
AI systems like ChatGPT don’t just “exist” in the cloud—they rely on massive physical infrastructure housed in data centers. These facilities contain thousands of high-performance GPUs (graphics processing units) and specialized AI accelerators designed to handle complex machine-learning tasks. AI models go through two major stages: training and inference.
Training a model like GPT-4 involves analyzing vast amounts of text, requiring weeks of nonstop computation. Inference—the process of generating responses to user queries—is far less demanding but still requires significant computing power at scale.
All of this processing generates an enormous amount of heat. Unlike personal computers that rely on small fans, data centers need industrial-scale cooling to prevent overheating, which can cause performance degradation or hardware failure.
The two primary cooling approaches are air cooling, which uses massive fans and heat exchanges, and liquid cooling, which is far more efficient but also consumes large amounts of water. Microsoft’s AI supercomputer in Iowa, which helped train GPT-4, relies heavily on water cooling, drawing from local rivers to keep servers running at optimal temperatures.
Cooling Methods Explained
Evaporation Cooling: The most common method, where hot air passes over water, causing evaporation that removes heat. This is highly effective but results in significant water loss.
Air Cooling: Uses fans and air circulation to dissipate heat. It requires less water but is less efficient for high-density workloads.
Immersion Cooling: A newer approach where servers are submerged in a special, non-conductive liquid that absorbs heat. This method drastically reduces water use and improves efficiency but is expensive and less widely adopted.
Cooling AI infrastructure isn’t just about efficiency—it’s a major environmental concern. In hot climates, water-cooled data centers can withdraw millions of gallons per day.
On peak summer days in 2022, Microsoft’s Iowa data centers used over 11 million gallons of water, accounting for about 6% of the district’s total water consumption. As AI usage skyrockets, so does the demand for better, more sustainable cooling solutions.
AI’s Environmental Impact
AI’s growing resource consumption has raised concerns, but how does it actually compare to everyday activities? While early estimates suggested that 5–50 ChatGPT queries might use 500 milliliters of water, further research refined this estimate. If we consider only the water directly used for cooling within the data center (excluding water used for electricity generation), the number is closer to 500 milliliters per 300 queries. In practical terms, this means ChatGPT’s direct water consumption is relatively small but can add up as usage increases.
Energy consumption follows a similar pattern. A Google search uses about 0.3 watt-hours, while a ChatGPT query requires around 3 watt-hours—a tenfold increase. However, streaming video for an hour consumes significantly more energy than ChatGPT. Training large AI models like GPT-4 is energy-intensive, sometimes compared to 200 transcontinental flights, but this is a one-time cost spread over billions of queries, reducing the per-query impact.
Innovation vs. Sustainability
With the growing demand for AI, tech companies are under increasing pressure to manage their environmental impact. Microsoft, Google, and others are actively researching how to make data centers more efficient, from investing in renewable energy to adopting alternative cooling technologies.
One promising avenue is the development of new cooling solutions that reduce water usage. For example, some companies are exploring immersion cooling—a method that can capture almost 100% of the heat generated by servers without relying on large quantities of water. Other firms are looking at air-based cooling or even using recycled water, particularly in areas where water is a scarce resource.
It’s also important to put AI’s consumption in context. When compared to everyday activities, the additional energy and water used by AI are relatively small. For instance, while ChatGPT might use more energy per search than a Google query, streaming video, which is an integral part of modern life, consumes far more energy overall. By comparing these numbers, we can see that the environmental cost of AI, though significant, is part of a much larger picture of global energy and water use.
Looking ahead, the challenge for tech companies and policymakers is to continue advancing AI technology while adopting practices that are sustainable in the long run. This means investing in green energy, improving data center efficiency, and ensuring that new technologies are developed with the planet in mind.
